Believe it or not … In January 2001, X10.com was a relatively unknown website. But by June they were one of the most visited sites on the Internet according to Media Metrix – beating out incredibly popular sites like Amazon and eBay. Discover the secret to their success and how you can copy what experts are now calling one of the most successful online ad campaigns ever …
From: Sam Robbins
Wednesday, April 27th
I’ve been in the marketing business for a long time – both on and off the Internet. Over the years, the two biggest questions I get asked are “How do I START a business?” and “How do I PROMOTE a business?”. Two simple questions … yet a million different answers and possibilities.
Well, before we begin I want to let you know that this article is NOT about starting a business. What this article IS about is the “smartest” way to promote almost any site, and literally generate an UNLIMITED number of visitors. It doesn’t matter whether you are promoting a product, a service, a business opportunity or a content site … It doesn’t matter how much your product costs … It doesn’t even matter if you are promoting your own products or someone elses via an affiliate program.
So, if you want to promote … need extra traffic or visitors or hits … want to increase your sales and monthly income … WHILE AUTOMATING 98% of it all – then read this page!
Of course … It’s NEVER that simple …
If you’re a small business person trying to promote something online (whether it’s your own products or services, affiliate programs, or anything else) you’ll probably face numerous challenges in trying to generate significant amounts of traffic to your site. Here are some of the typical problems with common advertising strategies – see if you can identify with them:
It’s just too darn expensive and you can’t afford it no matter how effective it’s claimed to be. (Hey, if you don’t have the money – especially when starting out – you’re out of luck!)
It takes too much time so it may be weeks or months before you see any sales from your promotion. (The one thing we all have equal amounts of in the world is TIME. It’s too valuable to waste sitting around waiting to see if a promotion was successful or not.)
It’s outdated and no longer effective. (With the Internet, what worked 6-12 months ago will most likely NOT work right now. That’s why most books on Internet marketing are junk because by the time they go to print, the marketing tactics no longer work.)
It’s too complicated and risky. (I usually see this with “special” software programs that claim to automate your entire marketing campaign from start to finish. Not only is this impossible and ineffective, but many times it takes the novice marketer many weeks of frustration just to figure out how to use the darn software program.)
I’m sure you can identify with at least one of the above, if not all. Anyway, let’s continue …
“Automated Traffic-Generating Systems” … What are they and do they work?
In my experience, one of the biggest reasons most Internet marketers fail is that they waste huge amounts of time constantly looking for and testing new promotional strategies – because nothing they seem to try ever works very well. At the end of the month they find themselves no better off than they were the month before … because they have no traffic-generating SYSTEM.
Taking into consideration time, money and effort … your number one priority should be to develop one or more traffic-generating systems. Ideally, this “system” will drive traffic to your site day after day without a huge investment of time or money, either initally or on an ongoing basis.
I think just about everyone would agree that an automated traffic-generating system that had the potential to generate an unlimited amount of traffic, for a very small investment of time and/or money, is every struggling web marketer’s dream. I mean, wouldn’t that solve a lot of YOUR problems?
Has the Dream Become a Reality? …
Before I reveal to you one of the best ways to develop an automated traffic-generating system for YOUR site, I want to ask you a small favor. Please keep an open mind as you read the next few paragraphs, and forget anything you may have heard about the type of advertising I’m going to talk about. Chances are, what you’ve heard is either incomplete or simply not true.
What I want to reveal to you today is the relatively untapped and huge potential of “Pop-Under” ads. Remember – forget everything you may have heard about these in the past. In the next few minutes I’m going to explain why they are so powerful, and why most people just don’t “get it”.
NOTE: Don’t fall into the trap of blindly accepting everything you read about website promotion just because it comes from the mouth of some “guru” (I don’t consider myself one of these, but this goes for what I say too).
Many people like to say things like “This WILL work for you”, “Such and such NEVER works”, “Do this …”, “Don’t do that”, etc. when they don’t even know what you’re promoting. In reality nothing is ever that cut and dry. What works great for one guy might not work at all for the next, and vice-versa.
I’ll show you how to determine for yourself if Pop-Unders will work for you.
Before we go any further I guess I should make sure we are both on the same page by explaining what Pop-Unders are, just in case you aren’t familiar with them. It’s really very simple …
When you advertise your site with “Pop-Unders”, your site is loaded in a separate browser window “under” another website that someone has just arrived at or left. At some point they will close their current browser window – and see your website staring them in the face.
You’ve probably seen these before because Pop-Unders are getting pretty popular. If not, I’m positive you’ve experienced something very similar called a “Pop-Up”. You know, that irritating window that suddenly appeared out of nowhere and interrupted what you were doing?
The big difference is that Pop-Unders load “under” their current browser window, so it doesn’t bother or interrupt the web surfer in any way. 99% of the time they don’t even know your site is there until they move or close their main window, so they aren’t in a “bad mood” when they do see it.
Pop-Unders can literally explode your business overnight. Here’s why …
Even if you have the “perfect” product or service to promote with Pop-Unders, I don’t want you to get the wrong idea – the overall response from Pop-Unders will not be that great. I’m not saying you’ll get a 10% conversion rate or anything like that … far from it.
NOTE: Just in case you are new to advertising, a 10% conversion rate is really awesome … regardless of the type of promotion you’re doing.
BUT, Pop-Under traffic is so darn cheap that you don’t need a good conversion ratio. In fact, you can make a small fortune even with a horrible conversion ratio. They are so cost-effective that even if I only get 1 sale out of every 10,000 Pop-Unders I still double my money.
Let me say it another way, because this is the key and you really need to understand this concept. Quite truthfully, from a response or conversion ratio standpoint even I will agree that Pop-Unders “suck.” But because they are so inexpensive, they can be one of the BEST ways to promote your site from an ROI (return on investment) standpoint, and that’s all that matters!
Remember, all that ever matters is that you are making a profit! It doesn’t matter if you’ve spent or 00 … if at the end of the day you have made a profit, then you’ve had a fairly successful ad campaign. (Obviously, the bigger the profit, the better the promotion is.)
NOTE: In case you’re wondering, there’s a very simple reason that Pop-Unders are so inexpensive right now. Huge content networks that rely on selling ads as their only source of revenue are barely treading water, and they need to make money any way they can. The “mainstream” online ad industry is in pretty bad shape right now, but savvy web marketers can take advantage of the bargains.
But that’s not even the best part. Remember I started off this letter talking about the main problems small businesses face trying to promote their website online? Pop-Unders are the solution.
Generating significant traffic to your site usually takes either a lot of money or a lot of time (or both) as I’ve already discussed. And small business owners usually have neither. Fortunately, Pop-Unders are extremely inexpensive … but even more importantly …
Whether you want 10,000 or 1,000,000 visitors, it only takes 5 minutes to do!
See, here’s the problem … Most people waste a lot of time on trying to promote. I know many people who spend 6-8 hours every day just on trying to generate some traffic to their site, product or service. After a few weeks (or even days) of doing this “monkey work”, you’ll soon realize what a big waste of time it really is.
It’s much better to spend 30 minutes or less on promotions and having the entire process automated. That’s the difference between working SMART, and NOT HARD.
Instead of spending your entire day just trying to generate traffic to your site, you can spend your time on more important things – like developing new products, growing your business, golfing, or whatever else it is that you really want to do.
Isn’t that the whole point of having your own web business … so you can have more time and freedom to enjoy life and do as you wish? … I think so!
NOTE: Remember, even if you’re only making a 10% profit on your Pop-Under ads you’re still doing very well. Mainly because (A) it’s all automated and (B) you can generate 1,000,000 visitors to your site just as easily as 1,000!
Less work + more time = SUCCESS!
Lastly, you can see results within hours or days … not weeks or months. That’s very important if you are trying to grow your business fast or simply need to put food on the table TONIGHT!
It does NOT work well for all sites, but if it DOES work YOU’RE SET!
Let me make one thing very clear before we go any further. Yes I do want your business, but not unless Pop-Unders are right for you. I’m not in the business of tricking people into buying things they won’t benefit from, and there’s no way our sites would be so successful if that was the case.
With that being said, Pop-Unders do NOT work well for all types of sites. But as I said above, if it does work for you it could literally make your business an overnight success story – like X10.com which went from relative obscurity to being one of the most visited sites on the entire Internet in barely 6 months. Here’s how to tell if Pop-Unders will work for you BEFORE you order …
Pop-Under Advertising “Litmus Test”: If there is a reasonable chance that the average person walking down the street might be interested in your product, service, or opportunity, then Pop-Under advertising can definitely work for you.
It really is as simple as that, but I’ll clarify this a little and give you a few examples because it’s so important. The key is that general Pop-Under advertising works best if you are promoting something of “general interest” – something that most people might be interested in. Not something most people definitely ARE interested in, but something they MIGHT be interested in.
NOTE: If the general public might have even a little bit of interest in what you are promoting, then Pop-Unders will work well for you.
Take our incredibly popular ad tracking system at AdMinder.com. Our clients tell us it’s the best ad tracking system on the market, and after using it they swear they couldn’t get by without it – BUT the average person walking down the street would NOT be interested in AdMinder. Why? For the simple reason that the average person walking down the street is not promoting something online.
Basically, it’s very specific.
Now consider my Ultimate Cash Flow ePackage I used to sell – the first dynamically generated and continuously updated ebook that showed anyone how to start, promote and expand a business. Studies say that close to 90% of adults in the U.S. would love to start their own business and make more money, so the fact we are having incredible success promoting it with Pop-Unders is no big surprise.
Why, because it’s very general. A much HIGHER percentage of people are interested in the Cash Flow ePackage, than in AdMinder which is a very targeted audience.
I’ll go one step further and give you some more examples. Here are the types of products, services and content our clients and friends have promoted successfully with Pop-Unders:
- Business Opportunities
- Network Marketing/MLM
- Franchise Opportunties
- Work-at-home programs
- Online Casinos sites
- Joke and Humor sites
- Online Games, Chat, etc.
- Music, Sports, Movies, etc.
- Shopping, Gifts, etc.
- Sports/Sporting Goods
- Travel, Cars, Outdoors
- Pets, Hobbies, etc.
- Credit Cards/Repair
- Personal Finance
- Insurance offers
- Investment sites
- Computers, Software, etc.
- Education, Jobs/Career
- “Free Stuff”, Coupons, etc.
- Internet/Web Services
- Mens/Womens Health
- Dieting, Fitness, etc.
- Cooking, Gardening, etc.
- Home Improvement
By: george
